WebEngage allowed us to measure and correlate user behavior with campaign performance, helping us continuously discover better ways of engaging users.
Shashank Singh
CRM Manager, Wego
Grow your OTA business with us
Ensure a seamless user onboarding to minimize drop-offs and abandons
OTA platforms are usually fraught with drop-offs, booking abandons, time-taking enquiries, planners not convinced of becoming goers, etc. And WebEngage funnels can help you prevent your users from getting lost in the sea of options by ensuring a seamless and intuitive onboarding experience.
Spot unhappy users before they churn and run winback campaigns for the lost ones
Being inevitable for every business, we, at WebEngage, have built a number of tools to figure out, fight and get back your churned users - App uninstalls, recent behavior trends, channel-wise engagement trends, cohorts, days/ number of communications before unsubscribe, common paths before uninstall, etc.
Communicate every important information in a multi-channel way
As per Think with Google, 94% of leisure travellers switch between devices as they plan or book a trip. Take advantage of our multi-channel platform to reach your users on a variety of channels, according to their preferences.
Employ geofencing to offer innately customized location-driven experiences
Target consumers in their current and most frequently visited locations via geo-targeted, location-based messaging to encourage engagements that drive revenue. Offer last-minute deals and promotions on bookings across the customer lifecycle from discovery through purchase to post-purchase.
Distinguish between your most and least valued users to optimize marketing costs
Use RFM analysis to evaluate your travelers as per the recency, frequency and average ticket size of their transactions. This would categorize them under different buckets such as needing attention, potential loyalists, hibernating, etc, which could then be targeted using segment specific campaigns.