Funnels For Smarter Insights

What’s New in Funnels?

We redesigned Funnels from the ground up-built for deeper exploration, richer diagnostics, and lightning-fast insights.

Welcome to Funnels – Reinvented 🚀

Funnel analysis is one of the most widely used tools for understanding user journeys. Yet most platforms restrict how much you can truly explore.

Marketers want flexibility. Product teams want accuracy. Growth teams want faster experiments.

So we rebuilt Funnels to flex with your curiosity.

1. Multiple Events in a Single Step

Not all progress indicators are single-event checkpoints.

Now, you can define a funnel step using multiple events-perfect for capturing broader intent or equivalent user actions.

Example:

Step: “Added to cart” – ( Added to cart + Added to wishlist)

Why this matters: More accuracy in defining true funnel progress → fewer false drop-offs.

2. Visualize Split Funnels Side-by-Side

Break down each step by: Demographics Acquisition source Device type Geography Subscription tier And more…

Every split appears side-by-side for instant comparison-no switching tabs, no fragmented views.

3. Compare Split Funnels

Spot performance gaps instantly. Compare among attribute values like: Cities Device types Platforms Product categories

Whether you’re debugging issues or validating hypotheses, side-by-side comparisons make decision-making effortless.

4. Conversion Time by Percentile

Not all users convert at the same speed-and averages often hide crucial signals.

With percentile conversion analysis, you can now identify:

• When your fastest 10% of users convert
• When your slowest 10% convert
• Median time-to-conversion
• Outlier behavior patterns
• Use this information to time your wait blocks in journeys