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Satasha Praharaj

PR & Communications Manager

+91 9124004777

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Thought Leadership

5 Mins Read

The Role of Personalisation and Data Ethics in the Next-Gen BFSI Experience

Since 2024, the BFSI industry in India and APAC markets has been witnessing a seismic change, owing ...
9th June, 2025

Press Release

5 Mins Read

India Sees a 163% Surge in Revenue from Contextual Marketing Campaigns in 2024

Personalization is Paramount, But Engagement Lags India Leads in User Engagement Evolution with Con...
30th April, 2025

Thought Leadership

3 Mins Read

Raahul Seshadri of WebEngage: Personalization and retention will redefine marketing success

  Raahul Seshadri, Director of AI and Tech, WebEngage, writes exclusively for our special seri...
31st January, 2025

Thought Leadership

4 Mins Read

Beyond The Festivities: Strategies To Retain Customer Interest

By offering personalised experiences, creating urgency, leveraging social proof, and continuously ...
11th February, 2025

Thought Leadership

3 Mins Read

WebEngage’s Raahul Seshadri on harnessing AI for personalized engagement

  In 2024, WebEngage has strategically harnessed AI-driven tools to personalize customer journ...
11th February, 2025

Thought Leadership

5 Mins Read

How AI and Automation will Redefine Consumer Personalisation and Marketing Strategies in 2025

WebEngage’s Raahul Seshadri explores how AI and automation will redefine consumer personalis...
11th February, 2025

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