TravelTriangle, India’s leading OTA, increases its returning users by 20% through behaviour-based targeting
Industry overview In the last 20 years, a lot has transformed in the Indian travel industry. One major boon is the online travel aggregator (OTA) sector. Some of the major OTAs comprise Go-MMT, Trivago, Booking.com, Yatra, TravelTriangle amidst many others. As per recent research, the overall Indian travel market is estimated to reach USD 48







