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ACKO Drives 93% Reach and 20% Uplift in Renewals With WebEngage

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About ACKO ACKO General Insurance (car, bike, health) and life insurance is a digital-first insurer redefining how Indians experience car and health insurance. Known for its zero-paperwork policies and customer-first philosophy, ACKO leads the charge in delivering simplified, tech-powered insurance journeys across motor, health, and commercial verticals. The Challenge As ACKO scaled, it faced: High

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Customer Spotlight, Impact story

How a D2C Kitchenware Brand Achieved 54X ROI with WhatsApp Automation Powered by WebEngage

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The Challenge: Cart Abandonment and Missed Conversions A leading D2C kitchenware brand faced significant challenges in converting high-intent visitors into paying customers: High Cart Abandonment Rates: Users added items to their cart but failed to complete the checkout process. Customer Hesitation: Often driven by unanswered product and policy queries during checkout. Inconsistent Customer Service: Complex

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Gamification That Delivers: Testbook Turns In-App Engagement into a 6X Conversion Growth Channel

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The Challenge: Static In-Apps with Limited Impact Before mid-2025, Testbook relied on static in-app banners for communication. These banners were informative but lacked interactivity, leading to low click-through rates (CTRs), minimal repeat engagement, and low conversion contribution. The Turning Point: Discovering Gamification Inside WebEngage Testbook leveraged WebEngage’s flexibility to build custom, gamified in-app experiences with

Gamification That Delivers: Testbook Turns In-App Engagement into a 6X Conversion Growth Channel Read More »

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Eureka Forbes Digitizes AMC Renewals with WebEngage Achieving 4X Growth and 2.5X Cost Efficiency

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About Eureka Forbes Eureka Forbes is a multi-product, multi-channel organization that is India’s leading health and hygiene brand. In addition to being one of Asia’s largest direct sales forces, it has retail, institutional and e-commerce channels, an inventive franchise business partner network, a rural channel and one of the most expansive service networks in India

Eureka Forbes Digitizes AMC Renewals with WebEngage Achieving 4X Growth and 2.5X Cost Efficiency Read More »

Customer Spotlight, Impact story

Dot & Key Increases Repeat Purchases by 40%+ and CRM Revenue Contribution to 30%+ Using WebEngage

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About Dot & Key Dot & Key is a science-first skincare brand, loved by Gen Z and millennials across India. Offering dermatologist-tested, clean formulations designed for Indian skin and climate, they sell their products via D2C and major marketplaces. Dot & Key’s R&D team combines 50+ years of experience to create high-performance products that deliver

Dot & Key Increases Repeat Purchases by 40%+ and CRM Revenue Contribution to 30%+ Using WebEngage Read More »

Customer Spotlight, Impact story

Testbook Unlocks ₹40L+ in Revenue by Leveraging In-App Surveys for Personalized User Engagement and Product Insights

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About Testbook Testbook is a leading online preparation platform for government job aspirants in India, offering test series, live coaching, and exam-specific study plans for over 100+ government exams across categories like SSC, Railways, Banking, UPSC, Teaching, and more. Summary Problem: Testbook faced challenges in gathering actionable user insights to refine their product offerings and

Testbook Unlocks ₹40L+ in Revenue by Leveraging In-App Surveys for Personalized User Engagement and Product Insights Read More »

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