850+ global brands trust WebEngage for customer engagement and retention
Why should you use Control
Groups by WebEngage?
Compare the target group's performance to the control group, against a KPI.
Experience improved ROI
Optimize your marketing spend by identifying the most effective strategies, leading to higher ROI.
Measure campaign impact
Assess the true effectiveness of your marketing efforts by isolating the impact of your campaign.
Eliminate selection bias
Randomly assigning participants to control and target groups, to ensure fair comparison.
Understanding how Control
Groups work
Exclude a particular set of users from receiving a specific campaign
Make data driven decisions by analyzing the impact of your marketing efforts
Hand pick KPIs to use as conversion events and set the benchmark
for your campaigns
There’s a control group for each question!
WebEngage lets you set control groups at three levels- Campaign, Custom and Universal.
Measure and attribute the Incremental Uplift as a result of your efforts
- Compare unique conversions, revenue contributions, and overall order numbers.
- Measure percentage and absolute uplift from control group performance as a result of campaigns.
What our customers have to say
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