Pick Your Conversion Goals

You can now select your preferred conversion metric for campaign analysis, which will appear in the Campaign, Channel, and Engagement Overviews, while other metrics remain available in the ‘Download Report’ option. To configure, go to Data Platform > Data Management > Conversion Card Setting and choose: Sent-through Conversions (Default), tracking users who converted after receiving the campaign; Open-through Conversions, tracking those who converted after viewing it; or Click-through Conversions, tracking conversions after clicking the campaign’s CTA URL. This feature helps tailor insights to your goals for more relevant performance tracking.