Saudi Arabia’s SAT Reactivates Inactive Travelers & Increases Digital Bookings with WebEngage
Summary Faced with underutilized digital channels, SAT needed a scalable way to shift passengers from offline to online bookings. In partnership with WebEngage, SAT launched a hyper-targeted, behavior-driven campaign that combined automation, WhatsApp-first communication, and real-time optimization. The result: a 38X ROI, a 12% increase in online bookings, and reactivation of 18% of dormant users.




