India & APAC

DSP Blackrock Uses Email Personalization To Increase User Engagement

How DSP BlackRock, a large mutual funds company, uses Personalization to increase engagement through emails

Customer Profile DSP Blackrock is a joint venture between two globally renowned asset management companies (AMCs): DSP and Blackrock. With a history of over 145 years, DSP Group is one of the founding members of the Bombay Stock Exchange. BlackRock is one of the largest asset management companies in the world serving a broad range

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Customer Spotlight, Impact story
Shuttl Increases its Referral Conversions by 11.2% | Case Study

How Shuttl, an urban mobility startup in India, uses Journeys to acquire more users through referrals

Customer Profile Shuttl is one of India’s largest bus-aggregating platforms. It is founded by two IIT grads- Deepanshu Malviya and Amit Singh, who previously worked for Jabong. The company has around 450 AC buses plying on the roads of Delhi which is home to the largest number of vehicles among Indian cities. The company has

How Shuttl, an urban mobility startup in India, uses Journeys to acquire more users through referrals Read More »

Customer Spotlight, Impact story
PrettySecrets reduces its cart abandonment by 7.3% | Case Study

How PrettySecrets, an online lingerie retailer in India, uses Journeys to reduce cart abandonment by 7.3%

Customer Profile Prettysecrets is the online arm of Mumbai-based lingerie retailer MTC e-commerce private Ltd. The company has so far raised $8 million in funding. The Objective In one of our former case-studies, we had profiled a journey built by Zivame, India’s largest lingerie retailer, which addressed the problem of ‘page abandonment’. If you have

How PrettySecrets, an online lingerie retailer in India, uses Journeys to reduce cart abandonment by 7.3% Read More »

Customer Spotlight, Impact story
Zivame boosts conversion by 20% using push notifications | Case Study

How Zivame, an online lingerie retailer, uses Web Push & Web Pop-ups through Journeys to increase conversion by 20%

Customer Profile Zivame is one of India’s largest lingerie marketplace functioning in both online and offline space. Founded in 2011, the company has so far raised $46 million in venture capital and currently caters to 1.5 million+ active users on their online properties. Initially, the company was totally into online retailing but forayed into physical space

How Zivame, an online lingerie retailer, uses Web Push & Web Pop-ups through Journeys to increase conversion by 20% Read More »

Customer Spotlight, Impact story
Increased Customer Lifetime Value Example

How Sulekha.com, a classifieds website, uses Emails, Web Push & SMS through Journeys to increase CLV by 3X

Customer Profile Sulekha is India’s leading digital platform for local services that connects users with local businesses. The Objective Sulekha.com attracts upwards of 10 million unique visitors monthly. Split this number with the 1200+ categories it has and the inherent complexity of tailoring communication for the numerous category cohorts. The sheer volume of users along with

How Sulekha.com, a classifieds website, uses Emails, Web Push & SMS through Journeys to increase CLV by 3X Read More »

Customer Spotlight, Impact story
Testbook reduces customer churn by 15% using WebEngage | Case Study

How Testbook uses multiple engagement channels through Journeys to re-activate its churning user base

Customer Profile Testbook is an Indian EdTech company that provides online exam preparation solutions to students preparing for competitive exams. The Objective Most businesses in the EdTech industry operate on a Freemium model i.e. offering the use of service or product free of charge but charging users for premium features, enhanced functionality or increased usage. Testbook

How Testbook uses multiple engagement channels through Journeys to re-activate its churning user base Read More »

Customer Spotlight, Impact story
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