Arata drives retention-led growth with WebEngage
About Arata Arata is an Indian wellness brand founded by Dhruv Madhok and Dhruv Bhasin in 2018. The brand is committed to creating natural, vegan, plant-based, and chemical-free skin and hair care products for both men and women. Arata aims to replace harmful, carcinogenic products with natural and chemical-free alternatives. With this vision in mind,
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Customer Spotlight, Impact story







