17 Mins Read
14th September, 2019
A cohort is a group of users experiencing a common event within the same time period. And a cohort a…
Latest Blog
Sharath Byloli
10 Mins Read
20th August, 2017
Table Of Contents:
1. Blasting
2. Sending too frequently
3. Not optimizing marketing for mobile devi…
Lisa 
17 Mins Read
4th July, 2018
Table Of Contents:
Track and improve checkout conversion using analytics
Help customers convert in …
Prasenjit Karmakar
20 Mins Read
13th August, 2017
Table of Contents:
1. What is Micro-Segmentation marketing?
2. The Different Types of Customer Micro…
6 Mins Read
11th August, 2017
How Financial Services companies can master Post-Purchase Customer Engagement with Marketing Automat…
Avantika Pandey
13 Mins Read
6th August, 2017
What is RFM Analysis?
One of the founding tenets of modern marketing is a widely used concept of Seg…
