Experts Speak: Business Transformation
Findings From A Lifelong Study Of Brands, Users & Loyalties
"In a world where attention is a rarity, loyalty programs must transcend the ordinary to capture the hearts and minds of consumers."
All That Glittered Was Not Gold: The Story of an Online Jewelry Brand
"Through this article, I will uncover a tale of challenging norms, navigating the unknown, and reshaping jewelry's landscape."
Navigating The Digital Shift: A Journey of People, Product, and Purpose
"As a harbinger of digital transformation, I've had a front-row seat to the highs and lows of companies adapting to an increasingly online world."
Journey to Green Growth and Plant-Based Breakthroughs with Plix
"One day, over a chat about our challenges, we thought, "Why not team up instead of fight it out?" So, we merged our ventures, and that’s how PLIX was born."
Unlocking the Power of Customer Engagement in BFSI
What are the challenges and opportunities in the field of customer retention?
Fundamentals of Building Enduring Businesses
"A low-retention approach hasn't won anywhere, and it's not going to either."
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