Articles: Business Transformation
Are Co-Branded Credit Cards the Holy Grail for Loyalty?
3 Takeaways for Brands: Loyalty follows habit—not the other way around. | If users aren’t already spending with you, a card won’t fix that. Simple…
Is Your Payday Sale Really Working? The Truth About Consumer Behavior in 2025
You get paid. You pay bills. What’s left? In 2025, disposable income is rising, but so is selective spending. Payday sales, once the cornerstone of…
The Future of Shopping: Why the Online-Offline Integration Is Here to Stay
Offline brands going digital and digital brands opening stores — what’s the deal? We’re witnessing something unusual in retail in 2025: digital-first brands are stepping…
How Your ‘Delivery Confirmation’ Message Became a Sales Strategy
8 missed calls from mom! Your payment is approved. Your order is out for delivery! A new marketing trend is making waves—and while it’s alarmingly…
Is Your Email Campaign Landing in the Promotions Tab in Gmail? Here’s What You Need to Know
Email marketers are increasingly grappling with emails landing in the Gmail Promotions tab instead of the Primary inbox. You’ve probably tried all the usual solutions—tweaking…
Beyond Sales: The Real Value of WhatsApp Communities for Brands
“Do you know any brands running great WhatsApp Communities?” This message drops into many marketing team chats these days. And with good reason. Between CRM…
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